Ben Cousins Net Worth: From AFL Stardom to $2M Fortune
Ben Cousins’ net worth is estimated at $2 million (USD) as of March 22, 2025. This Australian football legend turned media personality built his wealth through a stellar AFL career and recent media roles. His fortune comes from past earnings, endorsements, and new ventures in broadcasting. This article details his finances in USD, GBP, EUR, AED, and SAR, exploring his income streams.
Here’s a snapshot of Ben Cousins’ key personal and financial details for 2025:
Attribute | Details |
---|---|
Current Age (2025) | 46 |
Birthplace | Geelong, Victoria, Australia |
Gender | Male |
Height | 5 feet 10 inches (179 cm) |
Educational Background | Wesley College, Perth |
Occupation | Former AFL Player, Media Personality |
Nationality | Australian |
Religious Beliefs | Not publicly disclosed |
Ethnic Background | Caucasian |
Zodiac Sign | Cancer |
Father’s Name | Bryan Cousins |
Mother’s Name | Stephanie Cousins |
Siblings | Matthew, Melanie, Sophie |
Relationship Status | Single |
Children | Bobby Cousins, Angelique Cousins |
Estimated Net Worth (2025) | $2 million (USD) |

Ben Cousins Net Worth Overview
Ben Cousins rose to fame as an AFL superstar. His financial journey reflects both triumphs and challenges. Let’s examine his current wealth in detail.
Current Net Worth in USD
As of March 22, 2025, Ben Cousins’ fortune stands at $2 million USD. This estimate accounts for his AFL earnings and recent media income. Despite past setbacks, he’s rebuilt a modest financial base.
Net Worth in Global Currencies
Here’s how his wealth converts, based on exchange rates from March 22, 2025:
- USD: $2 million
- GBP: £1.58 million (1 USD = 0.79 GBP)
- EUR: €1.92 million (1 USD = 0.96 EUR)
- AED: 7.34 million AED (1 USD = 3.67 AED)
- SAR: 7.5 million SAR (1 USD = 3.75 SAR)
Currency | Amount | Exchange Rate (March 22, 2025) |
---|---|---|
USD | $2 million | – |
GBP | £1.58 million | 1 USD = 0.79 GBP |
EUR | €1.92 million | 1 USD = 0.96 EUR |
AED | 7.34 million AED | 1 USD = 3.67 AED |
SAR | 7.5 million SAR | 1 USD = 3.75 SAR |
These figures highlight his global financial standing.
How Ben Cousins Built His Fortune
Ben’s wealth stems from a mix of athletic success and media resurgence. His AFL career laid the groundwork. Recent roles have added stability.
Primary Income Sources
Ben’s financial foundation comes from multiple streams. Key contributors include:
- AFL Career: Earnings from 270 games with West Coast Eagles and Richmond, peaking at $500,000 annually.
- Media Roles: Current work with Seven News and Hit Network, estimated at $100,000 yearly.
- Documentary: Such is Life (2010) brought in roughly $200,000.
These sources built his early fortune.
Major Deals & Endorsements
High-profile contracts boosted Ben’s earnings. Notable deals include:
- West Coast Contract (2005): A peak salary of $600,000 during his Brownlow year.
- Endorsements: Sponsorships in the mid-2000s added $100,000 annually.
- Richmond Deal (2009): A $300,000 two-year contract post-ban.
These agreements padded his finances significantly.
Ben Cousins’ Investments & Assets
Ben’s wealth isn’t just from earnings. He’s made strategic investments. Assets play a key role in his financial picture.
Real Estate Portfolio
Property has been a smart move for Ben. His holdings include:
- Perth Home: A modest residence valued at $800,000.
- Past Sales: Sold a luxury home in 2010 for $1.2 million.
These assets anchor his fortune.
Business Ventures
Ben has dipped into media production. Key efforts include:
- Documentary Production: Such is Life remains a revenue source via royalties.
- Media Appearances: Guest spots and events add $50,000 yearly.
These ventures diversify his income.
Annual Earnings & Financial Growth
Ben’s yearly income reflects a steady recovery. His wealth has seen ups and downs. Here’s the breakdown.
Yearly Income Breakdown
In 2025, Ben’s estimated earnings are $150,000. This includes:
- Media Salary: Around $100,000 from Seven News and radio.
- Appearance Fees: Roughly $30,000 from events.
- Residuals: About $20,000 from past projects.
This mix shows a stable income flow.
Net Worth Growth Over Time
Ben’s fortune has fluctuated:
- 2005: Peak at $5 million during AFL prime.
- 2015: Dropped to $500,000 amid personal struggles.
- 2025: Rebounded to $2 million.
This timeline tracks his financial journey.
Lifestyle Spending & Financial Setbacks
Ben’s earnings once funded a lavish life. Setbacks later drained his wealth. He’s now more frugal.
Luxury Spending
During his AFL peak, Ben splurged. Notable expenses included:
- Cars: Owned a $100,000 BMW in the 2000s.
- Travel: Spent $50,000 yearly on luxury trips.
These habits reflected his early wealth.
Financial Challenges
Legal and personal issues hit hard. Costs included:
- Legal Fees: Estimated $500,000 over years.
- Fines: AFL sanctions cost $100,000.
These drained his fortune significantly.
Media Career & Revenue Boost
Ben’s shift to media has been lucrative. It’s rebuilt his financial stability. New roles drive growth.
Broadcasting Income
Ben’s media work is key. Earnings include:
- Seven News: Sports bulletins pay $60,000 annually.
- Hit Network: Radio hosting adds $40,000 yearly.
This marks a financial resurgence.
Public Appearances
Ben leverages his fame. Fees come from:
- Events: Charges $5,000 per gig, totaling $30,000 yearly.
- TV Spots: Guest roles add $20,000.
These boost his revenue.
Future Financial Prospects
Ben’s wealth could grow further. His media career offers promise. Smart moves could lift his fortune.
Potential Income Streams
New opportunities may arise. Possibilities include:
- TV Shows: Dancing with the Stars earned $50,000 in 2024.
- Endorsements: Brand deals could add $100,000 yearly.
These could enhance his earnings.
Long-Term Outlook
By 2030, Ben’s fortune might hit $3 million. Media success and asset growth drive this projection. Stability is key.
Comparing Ben Cousins to AFL Peers
How does Ben’s wealth compare? A look at peers offers context. His fortune is modest but growing.
Peer Comparison
Ben’s $2 million stacks up:
- Vs. Chris Judd: Estimated at $10 million.
- Vs. Adam Goodes: Around $8 million.
Ben trails but is rebounding.
Industry Standing
His earnings reflect a mid-tier status. Media roles give him an edge over some retired players.
As this article winds down, Ben Cousins’ financial story inspires. His $2 million fortune in 2025 reflects resilience. From AFL glory to media revival, he’s rebuilt his wealth. This detailed analysis shows his journey’s depth. Expect more growth as he leverages his talents.